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The banner image shows a happy couple touring a home with a real estate agent. The man, wearing an orange shirt and ripped jeans, walks arm-in-arm with the woman, who is smiling. The agent, holding a tablet, gestures towards the bright and spacious interior, creating an inviting and positive atmosphere.

Our Values & Strategic Overview

Home is at the heart of everything we do and REALTORS® are the heart of Canadian real estate.

Our Values

REALTORS® are a shared member with local boards and provincial associations. In collaboration with our partners, we facilitate expertise, service and transparency to help REALTORS® optimize their business.

Excellence

Integrity

Collaboration

Our Strategic Overview

We recognize the Canadian real estate market is at a pivotal point in history, which is why we must continue looking to the future.

Home is at the heart of everything we do, which includes encouraging, empowering and enabling REALTORS® to help Canadians on the move. This sentiment is amplified in our strategic overview looking ahead to 2025 and beyond.

From advocating about the importance of REALTORS® as part of Canada’s economy, to building on awareness and education efforts, to improving the technology and products REALTORS® rely on every day, our focus remains our members and ensuring you have the support you need.

Our values in page strategic overview