Our Mission
REALTORS® are at the heart of everything we do.
The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry associations. Our membership includes more than 160,000 real estate brokers, agents and salespeople working through 65 real estate boards and associations across Canada.
Encouraging, empowering and enabling REALTORS® in support of Canadian real estate journeys by:
- Encouraging policy in support of homeownership by mobilizing our members’ collective voice.
- Amplifying and strengthening what it means to be a REALTOR® and the value of using one by, fostering professionalism and providing modern technology solutions.
Our Areas of Focus
Advocacy
We empower REALTOR® activism on behalf of Canadians. We work for a policy and legislative environment that supports and enables homeownership and acknowledges the importance of REALTORS® and housing to communities and the Canadian economy.
Reputation
We champion REALTORS® through awareness, education and furthering excellence in the profession to build brand equity and support REALTORS®’ business needs.
REALTOR® & Consumer Tech
We support REALTORS® with competitive tools and technology: most notably, REALTOR.ca. REALTOR.ca is an all-inclusive real estate portal that enables a full-service marketplace for REALTORS® and consumers to connect.
How Canadians Benefit
The REALTOR® Code, which sets out standards of professional conduct for members of CREA, helps protect the rights and interests of buyers and sellers. And our advocacy to governments continues to influence legislation for the benefit of homeowners.
CREA’s efforts also allow our REALTOR® members to better serve their clients. Our vigilant eye on both the economy and government, plus the economic statistics and analysis we provide, enhance our members’ knowledge. This in turn can improve the quality of advice they can provide to clients. As well, the REALTOR® Code helps create a level of trust between REALTORS® and their clients.
