CREA Café Blog
Showcasing REALTOR® Value with CREA’s National Ad Campaign: ‘Welcome Home’
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National Ad Campaign
Whatever you’re looking for, your REALTOR® will help you find it.
“Together, we’ll make home happen.”
This year’s ad campaign celebrates the strong relationship between a REALTOR® and their client. It showcases how REALTORS® can use their knowledge and expertise to meet the needs of their clients, no matter how unique.
The national ad campaign was developed by CREA in partnership with marketing agency, No Fixed Address. The campaign incorporates television, digital and “Out of Home” ad placements (billboards, bus stations, etc.) to highlight the value of working with a REALTOR®.
Video
The 30-second TV commercial “Larger than Life” is a playful personification of the client-REALTOR® relationship, showcasing the personalized care REALTORS® provide during the home buying journey.
Digital
A variety of ads aligned with our target audiences are showing up on digital platforms and social media, like Facebook, Instagram, and YouTube.
Out of Home
Our campaign is hitting the streets on billboards and transit shelters across the country.
