Microsoft Bing selects REALTOR.ca DDF® for new real estate search experience
Ottawa, ON, May 25, 2021 The Canadian Real Estate Association (CREA) is proud to announce Microsoft has selected REALTOR.ca DDF®, Canada’s most trusted and comprehensive real estate listings syndication service, to be the sole source of listing data for their launch of a new Microsoft Bing search experience – a first for Canada.
Following similar implementations in other countries, Bing’s new Canadian search experience will display active real estate listing summaries in search results via an easy-to-use map interface. The listings will be contextually relevant based on a user’s search and will all link directly back to REALTOR.ca.
“We’re thrilled that Microsoft has chosen REALTOR.ca DDF® to access Canadian MLS® System property listings,” stated Cliff Stevenson, Chair of CREA. “This speaks directly to the professionalism of REALTORS®, as well as CREA’s role in distributing their listings to websites and online services that best serve their clients’ interests.”
Microsoft Bing joins a growing list of high-profile destinations for REALTOR.ca DDF®, including TD, Scotiabank, the Globe and Mail, and Kijiji, among many others.
“Once we started reviewing sources for Canadian real estate data, our choice was simple,” said Elbio Abib, General Manager at Microsoft Corporation, Seattle. “CREA’s REALTOR.ca DDF® is the most comprehensive and reliable source for Canadian real estate listings.”
The new Bing search experience comes online May 2021. As always, listing syndication is available to and controllable by all REALTORS® across Canada via REALTOR.ca DDF®.
- 30 -
About the Canadian Real Estate Association
The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry associations. CREA works on behalf of more than 135, 000 REALTORS® who contribute to the economic and social well-being of communities across Canada. Together they advocate for property owners, buyers and sellers.
About Microsoft:
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
For more information, please contact:
Pierre Leduc, Media Relations
The Canadian Real Estate Association
Tel: 613-237-7111 or 613-884-1460
E-mail: pleduc@crea.ca