A Good Year for REALTOR.ca is a Good Year for REALTORS®

With a record number of property listing views, profile views and an increase in market share, 2024 proved to be another great year for Canada’s No. 1 real estate platform*, REALTOR.ca.

For a closer look at the numbers, we’ve put together a quiz for you. No studying necessary. Test your knowledge below, and we’ll let you know if you’re right.

Did you know that there are two REALTOR.ca apps? One for clients, that’s the one with the red icon, and one specifically for REALTORS® with a black icon. The REALTOR.ca member app gives you access to member- specific features on the go. 

 

Test your knowledge

How many property listing views did REALTOR.ca receive in 2024? 2.1 billion912 million221 million1.2 billion

Answer: 2.1 billion.

You read that right! Property listings were viewed 2.1 billion times on REALTOR.ca in 2024, a 6% increase from 2023.

How many unique visitors used REALTOR.ca in 2024? 121.9 million100.9 million91.2 million112 million

Answer: 121.9 million

121,915,498 unique visitors accounted for 617,561,172 total visits. That’s a 5% increase in visits from 2023!

Which device did visitors access REALTOR.ca the most in 2024? DesktopMobile

Answer: Mobile

There was a shift in preference from which platform visitors accessed REALTOR.ca, following a similar trend in the industry at large. Despite mobile being the most popular method to access REALTOR.ca, the percentage of desktop visits to REALTOR.ca increased 15% in 2024. Make sure you let your clients know about the benefits of downloading the REALTOR.ca app (available via the App Store or Google Play).

What percentage did property listings grow on REALTOR.ca in 2024? 17%15%12%16%

Answer: 17%

On average, the year-over-year supply of listings increased by 17%.

How many leads were generated, connecting home buyers and sellers with REALTORS^® in 2024? 5.24 million4.25 million4 million3.24 million

Answer: 5.24 million

With 5.24 million leads (+3%) in 2024, REALTOR.ca is one of the most important marketing tools in your arsenal.

What was REALTOR.ca’s market share in 2024? 49.5%43.2%20.7%100%

Answer: 49.5%

REALTOR.ca not only continued to be the No. 1 real estate platform in Canada*, but also had the largest increase in market share in 2024.

End Quiz

Hungry for more numbers? REALTOR.ca Local Insights is always available as a tool to access data about markets across Canada. 

REALTORS® retain ownership of REALTOR.ca as a part of their membership with CREA. One of the best ways you can get it to work better for you, including tapping in to the 5.24 million leads in 2024, is by keeping your REALTOR® profile up-to-date. In 2024, REALTOR® profiles were viewed over 20 million times. Every interaction with a consumer is an opportunity to communicate the true value of using a REALTOR® to buy, sell or rent a home.

*Based on market share. Market share = web and mobile traffic to Canadian real estate websites on average per month, ComScore, 2024.

Jarrod Scammell

Jarrod Scammell, Communications Advisor, brings with him a background in multimedia journalism and communication for associations. At CREA, he’s responsible for delivering the latest updates to the REALTOR® community in News2Me, our membership-wide newsletter, and writing content for social media. Outside of work he’s an avid runner, and enjoys reading and watching horror movies.

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